As the URBAN-WASTE project advances with concrete measures and actions being implemented, gender mainstreaming is getting its special focus as something that will be an essential part of these measures and actions.
While the pilot cities organised a series of focus groups and interviews to investigate aspects of gender mainstreaming in waste prevention and management practices and policies throughout the first year of the project, it is now the time to implement and monitor gender mainstreaming into measure and strategies. Based on the results and the outcomes of the focus groups, including decision making patterns in waste management, identification of gender bias and highlights of gender differences in waste management practices, Susan Buckingham, the project’s gender auditor will now make these findings public and share the most essential ones with the participants. The first such webinar is taking place on 27 February (CET) and will look at communication as the initial step our 11 pilot cities will be undertaking within the measures implementation phase.
Text, visuals and other ways of communicating are conditioned by the societies we live in, and in turn help to shape our ways of thinking and acting. URBAN-WASTE, as an EU funded project, has a responsibility to advance gender equality both as a key human rights European commitment, and to improve the projects’ effectiveness. It is, therefore, important that we pay attention to the ways in which we communicate: in writing, in pictures, in social media, in who we invite to speak/participate and how we engage and listen to these participants.
This particular webinar will help participants to identify gender stereotypes which may not be readily visible and use international protocols for gender sensitive communication to propose ways of dismantling these stereotypes, and to be more inclusive of women and men in developing innovative waste minimisation. At the same time practical examples of gender sensitive communication, and application to languages other than English will be presented. As an overall objective of the webinar, the pilots will be looking at proposing a commitment to gender-sensitive communication.
The webinar will be run by the Gender Auditor, Susan Buckingham, with contributions from Lorenzo Bono (Ambiente Italia) and with members of the Danish, Spanish and Portuguese case study teams facilitating discussion on applying this to different languages.
- Introduction: Unveiling issues of gender inequality and stereotyping within which communication takes place (Susan Buckingham)
- Illustrating the different levels and materials of the Urban Waste campaign to provide the context for concrete examples about how to be gender aware when drafting communication materials. (Lorenzo Bono)
- International Protocols for gender sensitive communication (Susan Buckingham)
- Practical examples of gender sensitive communication (Susan Buckingham)
- Expressing gender sensitivity in the languages of the project (Lorenzo Bono, Celia Gilsanz Gomez, Line Kai-Sørensen Brogaard, Gisela Nascimento)
- Questions and wider discussion
- Commitment to gender sensitive communication: text, image, verbal.